Tannock Blair
I produce, edit, and lead teams across web, video, podcast, and social. Whatever the story needs to reach the people it's for.
Digital Journalism
Digital Writing
I write news that moves. That means publishing a breaking story before the competition has even confirmed it, and it means spending six months on FOIA requests to get a story nobody else has. The pace changes. The standard doesn't.
Social Media Strategy
I treat every platform as its own distribution channel, not a copy-paste destination. A story that works as a headline on Facebook needs a different first three seconds on TikTok. I build short-form vertical for the feeds that reward it, write copy to the pacing each platform actually serves, and use social to do more than drive clicks. Done right, it's where a newsroom's voice lives.
Video/Podcast Production
An empty room became a podcast studio, and that studio became a 24/7 streaming channel. I helped build both. I produced and edited nearly all of the long-form video output that filled them, running live shows using tools like OBS and Rodecaster before cutting everything in Adobe Premiere.
As Digital Executive Producer, I directed daily coverage across digital, video, and socials. I set the editorial standards, planned the assignments, and hired and trained the producers who carried them out. The best thing I built at WRIC wasn't a studio or a channel. It was one of the best digital teams in the business.
